About us

🧡 About Yaarana

Born from friendship. Built for everyone.

Welcome to The House of Yaarana — a clothing brand inspired by the unbreakable bond of friendship and the shared dream of creating something meaningful. Founded by two best friends, Aakash Tyagi from North Delhi and Manish Nair from South India, Yaarana is more than just fashion — it’s a feeling.

We come from humble beginnings, driven by hustle, heart, and the belief that style should tell a story. Our journey has been shaped by years of hard work, late nights, and a deep respect for the sacrifices our families made to give us a better tomorrow. With that spirit, we created Yaarana — a home for clothing that reflects authenticity, culture, and the comfort of true connection.

👕 What We Stand For

At Yaarana, we design casual wear with character — pieces that blend street-smart style with everyday comfort. Whether it’s a graphic tee, oversized hoodie, or a statement fit, each collection celebrates friendship, individuality, and raw creativity.

From hand-drawn mascot logos to bold, story-driven drops, we bring a desi soul to modern fashion.

💼 Who We Are

Aakash Tyagi
Co-Founder & Creative Director

Visionary behind the brand, Aakash leads all creative design,
storytelling, and brand identity at Yaarana.

Manish Nair
Co-Founder & Operations Director

The backbone of our operations, Manish handles everything from
production to delivery, making sure your Yaarana experience is seamless.

🔥 Why Yaarana?

Because everyone deserves a brand that feels personal — that reminds them of their roots, their people, and their dreams. Whether you’re with your squad, riding solo, or chasing goals, our clothes are designed to move with you.

This isn’t just fashion.

This is YAARANA.